Proceeds Support Homeless #LGBT Youth (@TrevorProject)

This holiday season I hope you take the time to check out my novella One Nightsand. It’s a tender story, great for Christmas and the New Year, and all my royalties go to The Trevor Project in support of homeless LGBTQ youth.

2015_Cover_One_Night_Stand

Get your copy here. Thank you for your support.

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Use Word to Easily Organize Your Manuscript (#WIP) #AMWRITING

I’ve been using Microsoft Word since it was known as WinWord 1.1. I guess you’d consider me a fan. While the tool is not perfect, I’ve grown so accustomed to it that it has become second nature. Through this blog and social media, I would like to share some of its basics (and eventually some of its more advanced options) to help authors (and other artists) organize their manuscripts and documents.

Word_Styles_For_Authors

Use Word’s Styles to Move Around Your Manuscript with Ease

First and foremost, use Word’s Styles—specifically, Heading 1, Heading 2, and possibly others like Heading 3. Format your body text using another style (Normal, Body Text, or whatever you prefer).

Also important, you need to work with your paragraph markers turned on so that you can see non-printing characters, make changes faster, and avoid formatting issues.

Word_Styles_For_Authors-Show-Hide

Use Show/Hide Button to Show Non-printing Characters

Now, if I’ve already lost you, don’t worry. Over the next few weeks, we’ll take it slow and I’ll show you how to use Microsoft Word with ease.

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$900 in Holiday Money #Giveaways. Raffling #AmazonGiftCard #KindleFire #ASMSG

Hi, all,

I’ve joined forces this season with The Kindle Book Review to help my readers $900 in gift cards—just in time for the holidays. You could win a $400 or a $500 Amazon gift card.

500_Holiday_2015_Giveaway

Just click on this link to enter at The Kindle Book Review. It’s easy and fun. If you love reading, enter now. The giveaway runs from December 7-21, 2015.

Best of luck and Happy Holidays!

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Basic Steps on How to Promote Your Book #ASMSG #AMWRITING

How to promote your book. It’s probably one of the most important things to know how to do for any author, traditionally or independently published.

It was once told to me that you should spend the same amount of time, if not more, marketing and promoting your book than you did writing it.

Author Sales Funnel

Author Sales Funnel – Build Your Brand

First, off you have to write a good book that appeals to your ideal reader. Assuming you can do that, here’s my simplified approach:

  1. Use your book to sell more books. How? Bookend your manuscript (ebook) with front and back matter that creates a call to action to buy your other books (if you have some), write a review, and join your mailing list. There’s more to your story than your story.
  2. Leverage Amazon to have your book rank higher.  Research keywords and browse categories related to your book that sell well. (A bestseller’s ranking below 39,500 is in the top 1 percent of books sold on Amazon—not bad!) Add keyword phrases to your title (if appropriate), subtitle, description, keyword section, and your Amazon Author Central page. Place your book in browse categories with the least competition.
  3. Use social media to fuel your author sales funnel. Create a following. At a minimum, use Facebook, Twitter, and Goodreads. Bend over backward to build your fanbase by having followers opt-in to your mailing list.

That’s the high-level.  Of course, there are a lot of details. I recently conducted a workshop called Marketing 101 for Fiction Writers: Creating a Platform and Selling More Books, and walked authors through theses steps in excruciating detail.

A good source that I’ve found is Penny C. Sansevieri’s book How to Sell Books by the Truckload on Amazon. Others are Write. Publish. Repeat and The Naked Truth About Self-Publishing.

If you’re interested in seeing my presentation on author marketing basics and how to promote your book, I’ll send it to you. It’s 45 pages. All I ask is that you join my mailing list and shoot me an email to let me know.

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#Friday13th No Scary Stuff Please! #ASMSG @SextonAuthor #LGBT

Wrestling with Love_Ad

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