I want to share a book with you that I found very helpful when I first started as an Indie author—Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) by Sean Platt, Johnny Truant, et. al. A strategy using three words for today’s indie artist: Write Publish Repeat.
Let’s discuss the approach.
Writers and other artists often ask me for advice on promoting their art. I guess my background as a published author, writing for businesses, and the work I’ve done in sales and marketing seem to have people thinking I know what I’m doing. (Shh! Don’t tell.)
The truth is you learn as you go. That’s the crux of Write Publish Repeat.
In essence, the title Write. Publish. Repeat. says it all.
Write. Publish it. Rinse and repeat (write publish repeat).
Of course with each book, you are refining your craft and figuring out how to best get your work noticed. Eighty percent of your effort should be in…
- Writing more;
- Writing better;
- Engaging with readers with your mailing list;
- Create calls to action for readers to buy more books (from the back of your existing ones);
- and creating product funnels.
What about the other twenty percent? Print books, merchandising, social media etc. The authors stress the importance of building a
The authors stress the importance of building a mailing list—your fans. Twitter and Facebook may be all the rage, but having a direct connection (email address) to your readers is critical. You need to know who is buying your books. Even Amazon doesn’t tell you that.
Novel Structure in a Nutshell
Platt et. al. state that every story goes as follows:
Someone is complacent. They are challenged. The challenge nearly kills them (in a manner of speaking). They conquer the challenge and emerge a new person in the end.
That’s pretty much it. Now that you have the formula, go on and write your bestseller.
Ok, I’m over simplifying a tad, but you get the point.
Marketing Your Art
Promoting your work is just offering things to a certain group of people via the best means possible and at a fair price. Gather your tribe. It’s not complicated or even sleazy. People want what you have. Find them. And give it to them.
Write Publish Repeat
Write often. The first draft should be as fast as possible. As I’ve said before:
“Get it written. Don’t get it right. There will always be time for editing later.”
And do it again.
The book is full of tidbits and sound advice for any indie author (writer, painter, actor) to be successful.