Every once in a while, I’ll get LGBT statistics by asking members of the various forums and groups I belong to on the Internet and social media pointed questions. It’s an interesting way to obtain a feel for how a subset of folks think and what their purchasing behaviors might be.
While the focus for this article is around the LGBT, some of this could pertain to a larger group.
Those who participated in these polls were readers of MM Romance (MM stands for man-to-man or man-on-man, by the way) books and those subscribed to LGBT newsgroups. It’s important to note, these folks do not all identify as LGBT. I prefer the acronym LGBTA (or GLBTA) where the A is for allies.
The Top LGBT Blogs Sites
When asked about the top LGBT blog sites that are most generally read, the following ranked:
- Huffington Post’s Queer Voices – 37%
- Queerty (33%)
- Joe.My.God (22%)
- Gailxy/Gailygrind (4%)
- Towleroad (4%)
When asked where purchases for MM Romance (gay fiction) took place, overwhelming Amazon rose to the top. Here’s how the book marketplaces broke out:
- Amazon – 39%
- All Romance (ARe)- 33%
- Publisher’s Site – 13%
- Smashwords – 9%
- Nook (Barnes & Noble) – 4%
- Kobo – 1%
- Apple (iBooks/iTunes) – 1%
Book Publishers’ Sites Rank # 3
While Amazon wasn’t a surprise, I didn’t expect that 13% of readers bought their MM romance books directly from the publisher’s website (e.g. Dreamspinner Press and Beaten Track).
Also, I was surprised to see Apple’s iBooks so low. With more than 55 million iPad users in 2015, according to media outlet Statista, I expected higher volume.
Clearly, Amazon is the leader in today’s book marketplace—an interesting statistic if you’re considering Kindle Unlimited. But, for MM Romance books All Romance (ARe) is a close second.
LGBT Statistics for Marketing Purposes and More
The LGBT marketplace is huge.
In 2011, it was estimated that 3.8% of the population identifies as LGBT (lesbian, gay, bisexual, or transgender, according to an April 2011 study conducted by UCLA’s The Williams Institute. 48% identify as women and 52% as male.
While GLBTA consists of a bunch of allies, this data can help pin your book marketing and website traffic efforts. If you enjoyed this article, please consider signing up for my monthly newsletter.